Company type | Subsidiary |
---|---|
Industry | Watchmaking |
Founded | 1983 |
Headquarters | , Switzerland |
Key people | Nick Hayek Jr. (chairman, president) |
Products | Wristwatches |
Parent | The Swatch Group |
Subsidiaries | Flik Flak |
Website | swatch.com |
Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.
The name Swatch is a contraction of "second watch",[1] as the watches were intended as casual, disposable accessories.[2]
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